My favorite letters today.
You know as far back as I can remember, I have always looked at the alphabet in a slightly different way than other people did. I remember asking my mother why was it that she named all of her three kids with names that started with an ‘S’? I had told her that the alphabet had so many beautiful letters, of course her reply to me was…”go play with your friends.” Looking back, I realize how innocent that moment was.
Today we have so many new fonts that exist. Some fonts are just simply classic and others are just a fad…only here for a short period because a company has made it popular. I personally have seen my taste for fonts evolve over the past few years. An interesting thought is how sometimes the letter case makes a difference. For example, the letter ‘X’ in caps and ‘x’ in small caps: Capital X is a statement, whereas small case x is a mistake (perhaps because we have been conditioned to believe that x means ‘wrong!’ from our elementary school days). I have shown you my favorite letters from the alphabet…love them all but these ones are strong…and mean something to my eye.
Regardless, the power of letters is something I have always enjoyed to observe. I find it helps me when I have been given a task to come up with a brand identity for a company. I will always go to the alphabet to see which letter will best describe this business.
Today the art of typology is almost gone….well, it’s there but it’s almost become an underground art-form. In hindsight… I wish I had spent more time to study the art-form of the alphabet and how it transcends to font developers… then again, its never too late to learn.
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