I have to admit I really don’t like IKEA. In fact every time I walk into that maze of a store I start to grumble under my breath saying “Why am I here…I would rather pay 20$ more in a more sane shop” But as usual I always end up going there when I need something for the house.
So with saying that I really shouldn’t care that they are changing their font from a customized Futura to Verdana. Yes VERDANA! OK…so My husband thinks I love Verdana, and yes I do….but only for documents, excel, or emails. Why? Because we don’t have much choice on Vista!(yuck).
Verdana is a humanist sans-serif typeface designed by Matthew Carter for Microsoft Corporation, with hand-hinting done by Tom Rickner, then at Monotype. Demand for such a typeface was recognized by Virginia Howlett of Microsoft’s typography group. The name “Verdana” is based on a mix of verdant (something green, as in the Seattle area and the Evergreen state, Washington), and Ana (the name of Howlett’s eldest daughter)…….Verdana was designed to be readable at small sizes on a computer screen….. http://en.wikipedia.org/wiki/Verdana
Does the IKEA logo look like its going to always been seen on the screen? AHHH NO….It’s large over bearing logo that is stuck on the side of the building at least 3 stores high!
Why am I so bent out of shape when it comes to a company I obviously don’t like? Well I think its because I am understanding the loyalty to a brand. With saying that my former company updated their logo to a more contemporary font…but I think it worked for them. In this case its 60 years of history. If they wanted to change it they should have taken what they had an refreshed it…not changing to to the most common font on the planet behind Times New Roman…and especially not a Microsoft font. I feel like its losing its years of originality its company identity. Its like being too cheap to spend a bit of money to hire few type designers to come up with something that everyone would be happy about?
But really I don’t care…I mean I try to avoid that damn store every chance I get…I had to buy our 2 sets of drawers from them simply due to space…and I had to buy out closets from them because they were the only ones that fit…and I had to buy my curtains from them because they were the only ones that had Velcro at the bottom so I could shorten without cutting and then take them to our next house….I really don’t like them.
“For Gods sake, “IKEA, I will redo your font type for exchange of furniture on occasion….come on that’s like me doing this for free for you!”
Source: http://www.time.com/time/business/article/0,8599,1919127,00.html